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A guide for digital marketing beginner

digital marketing

Today when the data is available at a cheap price, and with easy accessibility, more people are getting connected on the internet. In today’s time, the internet plays an important role not only for people to get connected with others but also for businesses. The new digital world has brought new possibilities and new ways of doing business. It has set a better means for businesses to reach out to their target audience. Digital marketing has helped businesses to generate more revenues by spending less cost in marketing the product. Since the digitization took place, we have observed that there have been changes in the buying behavior of consumers as well. As more people are buying products through online medium. 

What is digital marketing?

In simple words, digital marketing is a way to promote and sell the product or services using online mediums, which helps you to directly reach out to your target audience. 

Even when we want to know about a product we search it on the internet, we are relying on the digital medium to research a product. Do you know?

1. 35% of people search on google before buying a product.

2. Around 52% of people search on amazon before buying a product.

3. 37% of online shoppers say they use social media to purchase products.

4. 20% – 30% of people purchase products from sponsored ads.

Why you should choose digital marketing? 

Digital marketing has endless tools – like email, social media marketing, website, video, etc, which helps brands to generate revenues. These tools have created an endless opportunity for businesses. Today, you will find most of the businesses owns a website and a social media presence. why? Because businesses have understood that having a website & social media presence is important to engage with customers. If they don’t have it, they know that the competitor will take over their market share.

With digital marketing, you can experiment new things and can understand the success ratio of each campaign. the google analytics tool will help you to understand your audience better, and through it, you can choose the best experiment/campaign which has generated more sales for the company. Google analytics tool helps you to know the ROI of campaigns. With digital marketing, you can do much more than what you do with traditional marketing. 

Where should you start your digital marketing journey from?

While digital marketing seems to be so simple, but it is much more complex then what you think. Digital marketing does have the potential to reach out to its target audience but it doesn’t guarantee you the sale of your product, you have to dig deep to create strategies that can make an impact on your audience.

To start your journey in digital marketing you need to first identify your niche. The niche will help you to grow your personal brand. Personal branding is very important to build your career in digital marketing. Find out your niche here.

After finding your niche, stick to it, and make your base strong. By saying strong base here I mean, get expert in your niche i.e. be the only 1 in your niche, and when you create a strong base expand yourself in other fields which is a T-shaped growth.

Example: If you choose your niche as social media marketing, then get an expert in social media marketing and when you have a strong base in it, then expand your niche into SEO, website, affiliate marketing. PPC etc.

Digital marketing is classified into:

1) Search Engine Optimization (SEO)

2) Search Engine Marketing (SEM)

3) Social Media Marketing (SMM)

4) Content Marketing

5) Pay-per-click (PPC)

6) Affiliate marketing

7) Email marketing

Search Engine Optimization: It allows you to drive organic traffic to your website or blog. how? It has four pillars on which it works. They are Technical SEO, Content, On-page SEO, Off page SEO. These pillars help marketers to optimize their website and generate organic traffic. When we optimize website, it gets SEO friendly which helps you to get better ranking on search engines. In order to optimize website or blog you need to do know the keywords which your competitors are using and also do a keyword research which has low competition and drives high traffic. A keyword research is very important because it helps your website to get better ranking then of your competitor.

Search Engine Marketing: It drives traffic to your website through paid advertisement which appears on the basis of search results. It involves everything from setting up & optimizing paid ads to manage the account to increase traffic on the website or blog. Search Engine Marketing begins with keyword research and competitors insights which helps you to design a better campaign and select better keywords. 

Social Media Marketing: Today brands are using social media to post their content on social media so that they can engage with the customers, which will take the customers to their website and they may end up selling their product. For a brand it is important to have a social media presence because it helps you to stay connected with the customer. 

Content Marketing: Content is the most important thing for any business to survive in this digital era. Content helps businesses to sell their products by engaging with customers. A content can be in any form, which can be a video, an article on a website, a post on social media, a feedback by a customer. 

Pay-per-click: It is also known as PPC, its a model in which advertisers pay a fee each time one of their ads is clicked. It helps businesses to drive traffic to their website and takes the share of competitors organic search visitors. Google ads is the single most PPC advertising in the world. 

Affiliate Marketing: Affiliate marketing is the way to earn commission by promoting and selling other party’s product. In order to reach out to the target audience the affiliate will try to market the product on which every platform the customer is available by using advertisements or through content. 

Email Marketing: Email marketing is the highly effective strategy because almost everyone of us check our mails daily and that’s why it is the number 1 communication channel for marketers to reach out to their target audience directly. An effective email converts a prospect into the customer and a one time buyer into a loyal customer. The email strategy is measure on the basis of open rate and click-through rate (CTR).

If you want to start your career into digital marketing or wants to do an internship into digital marketing, Digital Deepak internship program will help you in learning and starting your career into digital marketing.

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